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FNDG and its partners should both understand that today consumers are influenced by radical and expanded groups of test makers--from magazines and bloggers to Facebook and friends in all forms of social media platforms. In this context, Twitter, Pinterest, Tumblr, Instagram, it is just a matter of a few clicks away. The truth remains; who answers the question, [what should I wear] can have a radical effect on the relationship between brand loyalty and the consumer.
What remains is the role of our establishment: to edit and contextualize the product through merchandising and editorial strategies. In doing so, we enhance these products with greater significance and socio-cultural cachet. FNDG believes that a brand should play a growing role in controlling how its products are presented.
Without a doubt, the best independent retail outlet will continue to flourish
One has to have an intuitive sense of what a brand’s qualities are and how they could be applied. This will make things easy to put all of the characteristics to be a part of the brand. Our goal is to deliver the experience and strategy of the brand and show its qualities. We expect our partners to understand that there is a growing abundance of convenient choices for the consumer out there, and even though some retailers will adopt programs for convenience, others will adopt programs to benefit meaningful differentiation. For us, it will become an added advantage in messaging, upcoming events, store opening, fashion events, and brand announcements. PURE & SIMPLE:
We believe that our loyalty program to our consumer is not only giving rewards but also going beyond by offering individuals tailored rewards. There are many aspects and core values, and once you are able to create some space, simplify the offerings to make it easy or even more natural, all the characteristics have to be part of the brand.
Our goal is to deliver the experience and strategies of the brand and present its quality.
THE BRAND
The power to influence what a brand means is something other than that, but an opportunity for the owners of a brand to be involved. It has always been true that what a brand’s means is determined by its end-user, but here is the trick: the internet is like a town plaza or a super mega mall. For any company that wants to market a brand, the first step is to be genuine and to communicate what the brand is all about, to communicate the personality of the brand.
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